Saints renew partnership with one of its longest-standing sponsors for 2026/27

The family-owned business will continue as a Regional Partner of the club and support Saints Foundation for a sixth consecutive year.

The agreement sees the motor group maintain its links with the club through fan engagement events, player initiatives and community projects.

Peter Cooper has been associated with Volkswagen for more than four decades but now represents a wider portfolio, including Kia and Jeep.

The continued backing for Saints Foundation will support its community work across Southampton and the surrounding region.

Saints CEO Phil Parsons said: “We’re delighted that Peter Cooper Motor Group are continuing as a partner of Southampton Football Club.

🔴⚪ Proud to stand with the Saints for another season! We’re delighted to renew our partnership with @SouthamptonFC for the 26/27 season, continuing a relationship that spans more than 25 years! Here’s to another season of partnership, passion and making a difference together. https://t.co/zOamQhT7dH

— Peter Cooper Motor Group (@ThePCMG) October 23, 2026

“As a business with strong roots in the local community, they share our commitment to the region and the people who make it special.

“Partnerships like this are important to the growth of the club, and we look forward to continuing a successful relationship with the team at Peter Cooper Motor Group, working together to create value for both our organisations and our supporters.”

Its continued backing for Saints Foundation will also support its community work across Southampton and the surrounding region.

Peter Cooper Motor Group managing director Darren Cooper said: “We’re incredibly proud to be renewing our partnership with Southampton Football Club and to continue a relationship that has been such an important part of our business for more than 20 years.

“Southampton FC is at the heart of the local community, and our shared commitment to the city and its people makes this partnership particularly special.

“It gives us the opportunity to connect with supporters, get involved in exciting club initiatives and play our part in supporting the wider community.

“We’re also delighted to continue our support for Saints Foundation for a sixth consecutive year.

“The work it does to improve lives and create opportunities for people across the region is hugely valuable, and we’re proud to be able to support its ongoing mission.”