AFC Bournemouth partners with CopyBet ahead of historic European campaign

AFC Bournemouth has announced a new partnership with sports betting company CopyBet.

The agreement sees CopyBet become the club’s official betting partner ahead of the 2026/27 season.

Mark Smith, managing director of CopyBet UK, said: "What AFC Bournemouth has achieved should be an inspiration to any challenger organisation.

"Those are values we recognise immediately at CopyBet.

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"As a growing business operating in a highly competitive market, we have enormous respect for organisations that consistently outperform expectations, and that is why this partnership feels such a natural fit."

The partnership arrives as AFC Bournemouth prepares for its first-ever UEFA Europa League campaign, marking a new chapter in the club’s recent rise from the lower leagues to established Premier League status.

Mr Smith said: "To be joining the club ahead of its first UEFA Europa League campaign makes this an especially exciting moment."

The two companies identified strong shared values in their approach to growth and ambition.

Rob Mitchell, commercial director at AFC Bournemouth, said: "While we operate in very different industries, there was a clear alignment in our ambitions and values, which made this partnership feel like a natural fit.

"We look forward to working together during what promises to be a memorable season."