Hull City set for significant change ahead of new Premier League campaign

Hull City's home ground is set to be rebranded ahead of the new Premier League season, with MKM's naming rights deal coming to an end.

The Tigers' 25,586-capacity arena has been known as the MKM Stadium since agreeing a five-year sponsorship deal with the Stadium Management Company (SMC) in 2021, having been a crucial supporter since it first opened more than two decades ago.

That deal is now set to expire, and a fresh name is expected to appear above the stadium, which opened in 2002 as the KC Stadium, before becoming the KCOM Stadium, and also plays host to rugby league side Hull FC, by the time City host Manchester United in their first Premier League outing on August 22.

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Tigers owner Acun Ilicali has hinted previously that his own company, Acun Medya, could become the stadium's sponsor, while discussions have been held with other interested parties as the club looks to maximise its exposure in the top-flight.

As first reported by Hull Live, the Tigers are also keeping faith with principal partner Corendon Airlines as their front-of-shirt sponsor, while iconic biscuit brand McVities are returning.

Corendon, who will fly City out to Slovenia from Humberside Airport on Monday for the first leg of their pre-season training camp before the Tigers head to Istanbul, have been the club's inaugural travel partner since summer 2022.

City had been in discussions with other interested parties, but opted to keep faith with the airline after agreeing on an extension to their deal last summer.

McVities had originally penned a three-year deal with the Tigers back in 2024, only for that agreement to be cut short inside the first year, but it's understood the brand will feature on the club's kit and training kit in the coming season.

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