Fans not on board with City

For obvious reasons, it has already been dubbed the 'bus seat kit' and it seems like not all Norwich City fans are on board with it.

The release of the Canaries third strip for next season - complete with a photoshoot featuring players on a First bus - has hardly been met with a warm welcome from supporters.

Some have even branded the purple-chequered design - which resembles the print used on public transport seats - as an "abomination".

Chris Reeve, who co-hosts the Talk Norwich City podcast, said: "That is an absolute abomination.

Norwich City have released their third kit for the 2026/27 season (Image: Norwich City FC)

"It is so bad it's good? Or is it just a grotty bus seat?"

He added that club kit manufacturer, Joma, was welcome to "use [his] grandma's wallpaper for next season's kit."

In the launch photoshoot, the kit was modelled by new signing Andre Brooks, as well as Jack Stacey and Oscar Schwartau.

The video and accompanying photo shoot were staged on board a bus (Image: Norwich City FC)

Another fan wrote: "Think this is arguably our worst kit line-up of all time, and that's saying something considering 2015/16."

Another simply wrote: This is the final boss level of crap Norwich kits," while another said: "We've gone and dropped the worst kit of all time."

The purple, lilac and mint shirt will be paired with purple shorts and socks when worn on the road by both City's men's and women's teams during the new season.

The front of the shirt features the logo of sponsors Blakely for the third season running, while Green Light Consultancy Group appears on the back.

It follows the release of City's home and away kits over the past three weeks, both of which have already been worn during pre-season.

The home strip was first worn against King's Lynn Town before also featuring in the friendlies against Colchester United and AFC Wimbledon, while the away kit made its debut in the 3-0 victory over Swiss Super League side St Gallen.

City have three pre-season fixtures remaining, beginning with tomorrow's behind-closed-doors clash against Fulham before returning to Norfolk to face Osasuna and Cambridge United.

Their competitive campaign then begins against MK Dons in the first round of the Carabao Cup at Carrow Road on August 8, before they kick off their Championship season at home to West Brom the following week.

The club described the kit as "purple, lilac and mint, featuring a 90s-inspired sublimated pattern on the body and sleeves".

It said it was "designed to stand out both on and off the pitch" and "combines a nostalgic aesthetic with a contemporary fit".