Coventry City make big Premier League kit announcement

Coventry Telegraph · Brian Dick

Coventry City have extended their kit partnership and agreed a new long-term deal with hummel.

The Sky Blues announced the new arrangement on Friday morning, a move that will be another boost to joyous fans.

In the last week alone supporters have seen their team promoted, take the Championship title and now confirm the club will continue their relationship with the Danish sportswear brand.

Hummel have supplied City’s kits since 2019 and each year shirts have proved extremely popular, ranking among the best-selling in recent history.

In confirming the new deal the Sky Blues made reference to ‘a commitment to celebrating the identity and culture of the Sky Blues’ and a ‘focus on authenticity’.

The Coventry Telegraph has produced a stunning special edition marking the achievements of Frank Lampard and his men.

And to celebrate, the Coventry Telegraph has produced this stunning 48-page special edition marking the achievements of Frank Lampard and his men.

Since relegation in 2001, the Sky Blues have gone through many well-documented lows, but a quarter of a century later, free-scoring City have earned promotion in emphatic style.

And our bumper special edition is the perfect souvenir to remember that fantastic achievement by.

We'll have match reports, pics, and reaction from every kick of City's journey back to English football's promised land.

It's all here... the avalanche of goals pre-Christmas that made promotion look nailed on, the brief wobble that followed, and the revival under Lampard to consolidate their position at the top of the table.

Plus, Sky Blues writer Andy Turner will have pages and pages of in-depth analysis on the title-winning season, manager Lampard's success, key players, and what lies ahead for the club in the top flight.

Club historian Jim Brown will also share his fact-filled take on promotion, while there will be pictures and reports from the Sky Blues' joyful promotion celebrations.

Coventry City’s Chief Business Officer, Nicola Ibbetson, told the club website: “We’re delighted to be continuing our partnership with hummel, who have been a fantastic partner to the club. Over the past few seasons, we’ve worked closely together to produce some brilliant kits that our supporters have really embraced.

“Coventry City is a Club with significant growth ambitions, it’s therefore important for us to work with partners who share that vision. We look forward to working with hummel on broadening the range of products to all our supporters around the world.”

Neil Burke, CEO of hummel UK & Ireland, said: “Coventry City has been an outstanding partner for hummel, and we’re proud to extend our relationship for the long term.

“Together, we’ve built a strong collaboration rooted in the club’s identity, determination and the passion of the Sky Blues supporters. This renewal reflects our shared ambition to continue pushing creative boundaries, delivering distinctive kit designs and expanding retail collections that resonate with fans in Coventry and across the global football community.”

Further updates will be issued in due course.

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Every day, the CoventryLive football desk strive to deliver all manner of news, features and transfer-related stories as a part of our overall package of Coventry City content.

Our dedicated reporter Andy Turner - who you can follow on X - follows the Sky Blues home and away and offers you comprehensive coverage from matchdays, press conferences and everything that happens in between.

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